Travel influencers are individuals who use digital platforms to share their travel experiences and insights, shaping perceptions and inspiring their audience. Tourists nowadays prefer to have some recommendations for their travel plans. Since travel influencers have reached everyone’s reach through various social media platforms, they influence the decision making of the tourists. This chapter introduces the impact of such travel influencers on the decision-making process of the tourists visiting North-East Indian states, which are also called the “Seven Sisters of India” due their proximity and similar cultural identities. The chapter also discusses the challenges faced by these travel influencers. The recommendations are made for the destination promotion councils and marketers in the light of the tourist decisions made by them.