The fundamental model of observable human intuitive decision making is presented in this chapter. The model introduces suitability attributes, elementary attribute criteria, and logic aggregation of attribute suitability degrees to create the overall suitability degrees of competitive objects or alternatives. The decision model is exemplified using the problem of laptop evaluation and selection.

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A Basic Model of Human Decision-Making

  • Jozo Dujmović

摘要

The fundamental model of observable human intuitive decision making is presented in this chapter. The model introduces suitability attributes, elementary attribute criteria, and logic aggregation of attribute suitability degrees to create the overall suitability degrees of competitive objects or alternatives. The decision model is exemplified using the problem of laptop evaluation and selection.