Increased medicalisation is explored, as a ‘normal’ life-course equates health with youth and old age with decline. Concerns are raised about increasing power inequalities within daily living creating new forms of iatrogenesis. That care now includes private companies serving shareholders whilst health provision is not a profit-making industry is also concerning. It is recognised that adjusting to a post-Covid-19 era means learning from the tensions between economics, politics, and healthcare during the pandemic as some self-seeking politicians sought personal profit at the expense of protection for care home residents and staff. Innovation in new digital technology is shown to offer new forms of healthcare aiding diversity-friendly communities, reducing segregation, and providing cultural inclusivity, person-centred care with a sense of purpose in service users.