A sizable portion of the population faces challenges in reading, stemming from a variety of cognitive, linguistic, and environmental factors. These challenges often include difficulties in decoding text, recognizing words, overcoming language barriers, and understanding sentence structure. Expressive typography employs visual cues within written words to create a synergy between text and image, with the goal of enhancing clarity and adding aesthetic value. This paper investigates the potential of using expressive typography as a tool to increase interest and comprehension of words or concepts. Eye tracking results show that samples presented as expressive typography generate more interest compared to regular typography, which can be a key factor for maintaining focus during cognitive processing. Questionnaire data reveal that most expressive typography samples are perceived as easier to comprehend. The findings of this paper suggest that expressive typography could be effective in various task-based scenarios. When correctly implemented, expressive typography may enhance understanding and prompt quicker actions in contexts such as warning signs, orientation, gaming, user manuals, language learning etc.