In the era of rapid digitalization, organizations are increasingly adopting advanced technologies to improve efficiency, and for this reason, they demand a skilled workforce. This transformation requires innovative talent management strategies that leverage digital tools to improve human resource management, thereby fostering employee productivity and satisfaction. The research analyzes how HR management has evolved from purely operational functions to strategic talent management units. As a result of examining the best practices from various countries, this study explores the implementation of digital talent management systems by exhibiting the global shift towards mobile applications that give the workforce a competitive edge over their competitors. It underscores the emerging significance of super-apps, which combine multiple streams of services within a single platform, resulting in a more cohesive and efficient user experience. This study aims to empirically assess the user preference for super-app, designed for contemporary talent management processes at international scales, in comparison to web applications, and to explore how the variety of services offered influences its adoption. As a result of the comprehensive analysis of the data, it aims to contribute to the literature on super-apps and digital HR platforms by focusing on increasing the overall user experience and organizational effectiveness. Within the scope of the research, the results concluded can be identified within three major components. These components can be described in the following manner which specific talent management services offered in the comprehensive super-app are preferred over other services, which talent management services are jointly used within the app, and finally, which services have a positive impact on the rest of the offered services’ utilization rate for the end-user.

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The Impact of Integrated Mobile Applications on the Dissemination of Talent Management Processes

  • Ahmet Anıl Koçak,
  • Ufuk Cebeci,
  • Halilcan Kola,
  • Salim Atay

摘要

In the era of rapid digitalization, organizations are increasingly adopting advanced technologies to improve efficiency, and for this reason, they demand a skilled workforce. This transformation requires innovative talent management strategies that leverage digital tools to improve human resource management, thereby fostering employee productivity and satisfaction. The research analyzes how HR management has evolved from purely operational functions to strategic talent management units. As a result of examining the best practices from various countries, this study explores the implementation of digital talent management systems by exhibiting the global shift towards mobile applications that give the workforce a competitive edge over their competitors. It underscores the emerging significance of super-apps, which combine multiple streams of services within a single platform, resulting in a more cohesive and efficient user experience. This study aims to empirically assess the user preference for super-app, designed for contemporary talent management processes at international scales, in comparison to web applications, and to explore how the variety of services offered influences its adoption. As a result of the comprehensive analysis of the data, it aims to contribute to the literature on super-apps and digital HR platforms by focusing on increasing the overall user experience and organizational effectiveness. Within the scope of the research, the results concluded can be identified within three major components. These components can be described in the following manner which specific talent management services offered in the comprehensive super-app are preferred over other services, which talent management services are jointly used within the app, and finally, which services have a positive impact on the rest of the offered services’ utilization rate for the end-user.