Scholarlink

A simultaneous equation model was used to explain both the overall attitude of heterogeneous individuals towards television shows and also their beliefs about the shows on six relevant attributes. The halo effect may be the primary reason for the usually good descriptive results of the multi-attribute model.

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

The Importance of Halo Effects in Multi-Attribute Attitude Models

  • 章节

  • 发表日期：

    2026年

查看全文
  • Neil E. Beckwith,
  • Donald R. Lehmann

摘要

A simultaneous equation model was used to explain both the overall attitude of heterogeneous individuals towards television shows and also their beliefs about the shows on six relevant attributes. The halo effect may be the primary reason for the usually good descriptive results of the multi-attribute model.