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A multiple attribute model of consumer attitude was used to predict the relative preferences of individuals for various television shows. Differential weights pro- vided only limited benefits, compared to the use of equal weights. This may be because respondents spread their perceptions of alternatives on the more impor- tant attributes, correlations between the attributes, or model misspecification.

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The Importance of Differential Weights in Multiple Attribute Models of Consumer Attitude

  • 章节

  • 发表日期：

    2026年

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  • Neil E. Beckwith,
  • Donald R. Lehmann

摘要

A multiple attribute model of consumer attitude was used to predict the relative preferences of individuals for various television shows. Differential weights pro- vided only limited benefits, compared to the use of equal weights. This may be because respondents spread their perceptions of alternatives on the more impor- tant attributes, correlations between the attributes, or model misspecification.