In a dynamic and constantly evolving environment where digitization is advancing rapidly, it is suggested that companies should include technologies in their logistics processes to increase competitiveness and avoid being overtaken by the competition. This study analyzed the relationship between supply chain management and e-commerce and its contribution to companies’ productivity and competitiveness. A scientific research methodological design was employed based on the exhaustive analysis of the existing supply chain management and e-commerce literature. Technological tools that improved integration were explored, focusing on operational efficiency and competitiveness. The results demonstrated that integrating e-commerce and the supply chain improved business productivity and competitiveness. The findings provided insight into how companies can leverage the synergy between these areas to gain a competitive advantage in today's global marketplace.