This article describes the role of ceramic crafts and women ceramists in the Canelos Kichwa community. Through ethnographic work, we explore how the craft of ceramists overcomes economic and commercial issues and plays a fundamental role in the culture and worldview of the Kichwa Canelos people. Throughout the text, some questions are raised, the first about the historical and social context to understand the current situation of Kichwa women. On the other hand, it also questions women's relationship with nature, especially with the Manga Allpa (grandmother of clay) and Allpa Mama. Finally, questions about the work of women ceramists on a spiritual and immaterial level, since throughout the research, it was understood that one of the most important elements of the ceramists’ work is that they manage to connect the material and immaterial worlds that give shape to the Kichwa Canelos culture and identity. Finally, some considerations are established to problematize the role of the State and public and cultural policies, as absent, in the production of Kichwa Canelos crafts.