This chapter concentrates on strategies for managing knowledge. Guiding principles for a successful KM strategy are introduced. Five questions lead the reader to develop a KM strategy. Relevant KM strategies such as an innovation-oriented KM strategy, “best practice” strategy, process-oriented KM strategy, and project-oriented KM strategy are explained. The metaphor of organisations as knowledge markets provides principles and rules to implement KM strategies. The KM tool explained at the end of the chapter is called “knowledge market”.