The objective of this study is to investigate the influence of sales promotion tools, including free samples, coupons, discounts, and promotional competitions, on consumer attention. To accomplish this, a sample of 550 consumers from Carrefour (Amman) is randomly selected. A questionnaire is administered to the participants, and 490 completed questionnaires are included in the analysis. The descriptive analytical method is employed as it is deemed appropriate for the nature of the study, and statistical analyses are conducted using the SPSS program. The findings reveal a significant statistical impact of sales promotion tools in attracting consumer attention. Specifically, discounts are found to have the greatest effect, while coupons had the least effect. Based on the results, it is recommended that commercial centers, such as Carrefour, prioritize the use of sales promotion tools, particularly discounts, as they have a positive impact on attracting consumer attention and subsequently increasing sales.