Artificial intelligence (AI) is closely linked to economic and administrative development, as artificial intelligence plays an important role in shaping and transforming various aspects of the national and international economy and administrative and marketing practices at all levels and in all types of business establishments. Integrating AI technologies and methods into marketing methods and systems has the potential to stimulate and drive innovation, enhance productivity and market share, improve decision-making processes, and create new opportunities for growth and sustainable marketing development. The current paper aims to propose a model link between the artificial intelligence tools and the marketing mix elements in order to be used by all types of companies. It also aims to identify the impact of these technologies on reaching the target audience, improving user experience and customer interaction, and measuring their impact on marketing using social media.