If we consider 2023 was the year AI-driven marketing emerged, thanks to tools like ChatGPT, perhaps 2024 will be the year when companies start to use not only AI but also generative AI massively and fully integrate it into their digital marketing strategies. AI revolution has changed the direction of digital marketing as it enables customizable interactions, reduces repetitive operations, and offers valuable consumer data. Using chatbots, customized suggestions, and predictive behavior, it enhances user experience. Artificial Intelligence improves social media strategies through trend analysis, post scheduling, and reaction automation. Furthermore, it aids in the creation and optimization of content, including A/B testing and SEO. Forecasting and predictive analytics tools facilitate decision-making based on accurate information. AI also enhances the effective-ness of advertising campaigns by optimizing them through targeted pricing and placement. This paper shows and describes the current and potential relationship between two different scientific branches of marketing science and computer science. It expresses the interaction of digital marketing and artificial intelligence (AI) along with AR and VR and how these technologies could fit in several aspects in digital marketing area.