The Impact of Digital Transformation on Employee Creativity
摘要
The primary objective of the research is to examine how the implementation of digital transformation impacts the level of creativity among employees. In order to conduct this investigation, a case study approach was employed, focusing on two key variables. The first variable, referred to as the independent variable, centered around digital transformation and was assessed through four distinct dimensions: digital infrastructure, digital strategy, digital leadership, and digital culture. The second variable, known as the dependent variable, focused on employee creativity and was evaluated based on three dimensions: originality, fluency, and flexibility. To gather data for the study, a comprehensive survey method was utilized, targeting a total of 560 employees within the Department of Statistics. Out of the distributed questionnaires, a total of 453 valid responses were received, resulting in a response rate of 80.8%. These responses were then subjected to various statistical analyses using the SPSS software. The findings of the study revealed a statistically significant relationship between digital transformation and employee creativity. Specifically, all dimensions of digital transformation (digital infrastructure, digital strategy, digital leadership, and digital culture) were found to have a significant impact on the dimensions of employee creativity (originality, fluency, and flexibility). Based on these results, the study put forth a recommendation for the department to enhance its utilization of digital technologies, including computers, mobile devices, and online services.