In this concluding chapter, I argue that connectionism—the valorisation of flexibility, self-branding, and networked popularity—has become a dominant logic within institutional journalism. On the one hand, journalists embrace the social media logics of branding and networking; on the other, they denounce social media companies as civically irresponsible actors. I interpret this contradiction as a pragmatic response to the challenges that social media pose to institutional journalism. Journalists seek to bolster their legitimacy as defenders of liberal democracy and to appeal to audiences aligned with liberal and progressive values.