This chapter outlines the objectives and analysis path of the volume, highlighting the connecting factors between the various parts of the text. First of all, the first paragraph introduces the research hypothesis, which is that there is a long-term discourse of CSR that is linked to the development process of companies and that internal communication (company magazines) are particularly efficient tools to analyse it (Sect. 1.1). The second section focuses on the company chosen as a case study, Pirelli, briefly illustrating its process of growth and development of a social “awareness” (Sect. 1.2). The third paragraph discusses the origin and evolution of the diffusion of company magazines (Sect. 1.3). The last paragraph aims to highlight the elements of connection between internal communication, especially house organs, and the evolution of the CSR concept (Sect. 1.4).