The EP elections in Estonia happened in the midst of two crises: one geopolitical (the war in Ukraine) and two domestic (economic crisis and low trust in the government). This set the stage for two leading narratives to frame the election campaign in which the liberal parties in government emphasised international security while the conservative opposition parties strove to make it an anti-government referendum. The right-wing conservative party Isamaa (EPP) won the elections while skilfully linking the two narratives in its forceful campaign. The chapter shows how even though the campaign was relatively uneventful, and the major parties (except Isamaa) lacked the resources to invest in it, considerable efforts were made to engage with younger and less interested voters, using social media and up-to-date campaign techniques quite extensively. However, due to the war in Ukraine, even the populist right-wing parties decided to tone down their Eurosceptic (and particularly the hard Eurosceptic) rhetoric.

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Estonia

  • Tõnis Saarts,
  • Mari-Liis Jakobson

摘要

The EP elections in Estonia happened in the midst of two crises: one geopolitical (the war in Ukraine) and two domestic (economic crisis and low trust in the government). This set the stage for two leading narratives to frame the election campaign in which the liberal parties in government emphasised international security while the conservative opposition parties strove to make it an anti-government referendum. The right-wing conservative party Isamaa (EPP) won the elections while skilfully linking the two narratives in its forceful campaign. The chapter shows how even though the campaign was relatively uneventful, and the major parties (except Isamaa) lacked the resources to invest in it, considerable efforts were made to engage with younger and less interested voters, using social media and up-to-date campaign techniques quite extensively. However, due to the war in Ukraine, even the populist right-wing parties decided to tone down their Eurosceptic (and particularly the hard Eurosceptic) rhetoric.