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This study investigates the impact of eight variables within the UTAUT-3 model on Online Food Delivery (OFD) acceptance among high school and undergraduate students in Pandau Jaya Village, Kampar District, Riau. Employing a quantitative approach, the study utilizes cross-sectional and online questionnaires. The sample comprises 357 adolescents aged 16–24 years. Findings reveal that performance and effort expectancy significantly influenced OFD acceptance, whereas social influence, price value, facilitating conditions, habit, personal innovativeness, and hedonic motivation have no significant effect. The study suggests that enhancing performance and effort expectancy may be the most effective strategy for increasing OFD acceptance among this demographic.

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GEN-Z and the Click-Driven Dining Revolution: Analyzing OFD Acceptance Through UTAUT-3

  • 章节

  • 发表日期：

    2025年

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  • May Hana Bilqis Rangkuti,
  • Sambas Ade Kesuma,
  • Marjan Mohd Noor,
  • Mastini Ida Sulastri Zega

摘要

This study investigates the impact of eight variables within the UTAUT-3 model on Online Food Delivery (OFD) acceptance among high school and undergraduate students in Pandau Jaya Village, Kampar District, Riau. Employing a quantitative approach, the study utilizes cross-sectional and online questionnaires. The sample comprises 357 adolescents aged 16–24 years. Findings reveal that performance and effort expectancy significantly influenced OFD acceptance, whereas social influence, price value, facilitating conditions, habit, personal innovativeness, and hedonic motivation have no significant effect. The study suggests that enhancing performance and effort expectancy may be the most effective strategy for increasing OFD acceptance among this demographic.