Virtual reality (VR) is an emerging technology used in the design process. It has been utilized as a showcase tool that enhances communication between a designer and a client. It visualizes ideas and models more tangibly from a first-person point of view. In many cases, conventional variable and textual methods are not efficient enough. Mistakes often happen due to miscommunication, which leads to a result that may be good but not what the client wants. The study’s aim is to use VR in the pre-design stage, which allows a designer to recruit this technology to improve his work. The study conducts an experiment that uses VR with eye-tracking and artificial intelligence AI during the pre-design stage. The extracted data determines the client’s preferences. VR technology during the pre-design stage affords a better understanding of communicating a concept or idea. Eye-tracking senses what grabs the client’s attention, which can confirm what the client said. Overall, VR and eye-tracking technologies enhance communication during architectural programming. In addition, it helps partly automate the pre-design stage, reducing the time and cost of the services, which benefits the designer and the client.