In the context of education for sustainable development, scholars, policymakers, and quality accreditors around the globe challenge business schools and management academics to extend their impact beyond citations to the real world. Many academics have responded by becoming involved in business training programmes that seek to increase the well-being of marginalised individuals. Yet, the impact of these programmes remains under-theorised. Through the lens of the integral pheno-practice of well-being framework, this chapter addresses this gap, presenting a conceptual framework that illustrates how these programmes can both positively and negatively influence individual- and societal-level well-being. In doing so, the chapter raises many institutional questions for those involved in training programmes designed to advance the SDGs, pointing to promising avenues for future research and action.