Andrew Stables proposed the concept of semiotic engagement in educational theory as the negotiation of the web of significations that comprises an environment. I will argue that the concept has undiscovered potential for addressing ecological crises, because it allows for a revision of the human condition as that of a relational being in the multi-species world. The idea of semiotic engagement can be fruitfully combined with positive activism as a practical strategy for challenging existing cultural habits and proposing new ones in interspecies co-creation. Meaning-making strategies that derive the meaning of human life from interactions with ecosystem, and its other inhabitants, can lead to a culture that is less resource-intensive. A culture that is likewise still meaningful and emotionally and intellectually fulfilling.