This paper identifies and discusses the ethical dilemmas and considerations that arise during the process of creating and implementing new technologies. It aims to explore the ethical implications and potential risks associated with technological advancements and provide insights into how these challenges can be addressed. The paper is based on literature reviews of previous studies, different ethical challenges in the development of technology are discussed. The relationship between ethics and technology is ever-changing. As technology advances, new ethical challenges emerge, requiring ongoing reflection and proactive measures. Cultural differences exist, with some cultures having strict standards against dishonesty. In the information technology (IT) field, transparency and honesty are highly valued, as dishonesty is seen as unacceptable. By embracing ethical considerations, technology developers can navigate challenges more effectively. This leads to responsible and trustworthy technologies that benefit society while minimizing harm. The emergence of ethical challenges in technology development is deeply rooted in our core values ​​and continues to evolve alongside developments. Effectively addressing these challenges by applying ethical principles is essential for the responsible development of technology that ultimately benefits society.