Corporate Social Responsibility (CSR) is the emerging topic today, though is dated back to 1953. As corporate utilise all the resources from the society, they are more responsible to the society, it is the responsibility of the corporates to safeguard the society. Corporate Social Responsibility is closely related to employees, customers, general public and society, to the company itself and so on. This study focuses on the level of perception of college students on Corporate Social Responsibility (CSR) in Coimbatore district. College students were selected as respondents of this study since these students are the entrepreneurs of tomorrow, future managers, future executives and so on. Convenience sampling is the sampling method used for study. The findings show that of seven variables tested, gender at ten per cent level parents occupation at five per cent level, knowledge on CSR at five per cent level are significantly associated with corporate social responsibility.

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Students Perception on Corporate Social Responsibility in Coimbatore District

  • S. Hemaprasanna,
  • J. Karthikeyani,
  • K. Suresh Babu,
  • R. Muthukumar,
  • M. Janani

摘要

Corporate Social Responsibility (CSR) is the emerging topic today, though is dated back to 1953. As corporate utilise all the resources from the society, they are more responsible to the society, it is the responsibility of the corporates to safeguard the society. Corporate Social Responsibility is closely related to employees, customers, general public and society, to the company itself and so on. This study focuses on the level of perception of college students on Corporate Social Responsibility (CSR) in Coimbatore district. College students were selected as respondents of this study since these students are the entrepreneurs of tomorrow, future managers, future executives and so on. Convenience sampling is the sampling method used for study. The findings show that of seven variables tested, gender at ten per cent level parents occupation at five per cent level, knowledge on CSR at five per cent level are significantly associated with corporate social responsibility.