There is a possibility that deepfakes will increase a great deal of false information in a very realistic way, but it seems that today such technology appears to be extremely dangerous. While generative Artificial Intelligence (AI) does expand possibilities and give an opportunity to achieve terrific outcomes and has innumerable potential uses. This systematic literature review focuses on the role of generative AI in the improvement of deepfake detection technologies, providing a comparison between different methods and assessing their effectiveness. By analyzing recent studies, it depicts the techniques employed most frequently in deepfake detection, such as the ones concentrating on the intricacies between the visual and auditory elements, the temporal domains, as well as any minor signs of alteration. Due to the fact that generative AI is rapidly improving, the methods that are used to detect its use are often inadequate, which calls for more studies on the subject matter. Besides, by combining audio and visual elements when performing the analysis, calling it as a method that can be useful in focusing the detection growth potential with diverse and unstructured data. Also, this study evaluates the advantages and limitations of the techniques existing today and demonstrates their relative effectiveness in controlled and real conditions. Clarifying that measures aimed at detecting AI generated content should be preoccupied with a technique that is able to keep pace with changes in generative AI.