The American word Commoditization describes the process whereby everything becomes a commodity. Citizens become consumers of political offerings and politicians become consumers of political products. Students become consumers of higher education. The positive moral imagination surrounding the market plays a crucial role in the acceptance of generalized commoditization. The chapter highlights the underlying assumptions of commoditization, its process, the way in which commoditization is applied and imposed by the WTO treaties, and the results of commoditization over time. It is illustrated by commoditization processes in various fields: blood, human organs, betting and gambling, religion, education, etc.