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I explore here the polysemy of the word commerce, and the facets of the word commerce in English and French, as well as the characteristics of the exchange relationship and of commerce as the relational subset of the exchange relationship.

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Introduction: About Commerce: Understanding the Interface of Deal-Making and Relationship Building

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  • 发表日期：

    2025年

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  • Jean-Claude Usunier

摘要

I explore here the polysemy of the word commerce, and the facets of the word commerce in English and French, as well as the characteristics of the exchange relationship and of commerce as the relational subset of the exchange relationship.