This chapter reflects on the impact of artificial intelligence (AI) on the educational sector by considering several implications for creating personalised learning and the infrastructure of academic institutions. Hence, this chapter aims to understand the role of artificial intelligence in helping and transforming the educational framework in a more creative environment. The use of artificial intelligence in educational fields facilitates the creation of new innovative processes that are useful for improving creativity among students and educators. In fact, by exploiting artificial intelligence, it is possible to help students develop their ideas and help educators create study plans based on innovative projects enriched by immersive experiences. This chapter, based on an overview of Artificial Intelligence in Education, aims to identify the main elements of the transition from the traditional education system to a new educational model based on immersive technologies. In particular, the chapter seeks to specify how immersive technologies that exploit artificial intelligence can improve students’ learning abilities and generate a dynamic environment for both students and educators. Finally, the chapter explores the challenges and opportunities accompanying AI integration into higher education, such as data privacy, the digital divide, and concerns about the authenticity of AI-generated content.