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While consumer attitudes and perceptions help understand the entire marketplace, consumer retail behavior is the defining variable in managing retail organizations. Basic consumer shopping behaviors form the crux of our evaluation of retailing.

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Understanding Retail Consumers

  • 章节

  • 发表日期：

    2025年

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  • Martin Block,
  • Frank Mulhern,
  • Larry DeGaris,
  • Don Schultz

摘要

While consumer attitudes and perceptions help understand the entire marketplace, consumer retail behavior is the defining variable in managing retail organizations. Basic consumer shopping behaviors form the crux of our evaluation of retailing.