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In this chapter, we consider store loyalty from the perspective of retailer club membership and store loyalty as expressed as a net promoter score, which is an attitudinal metric.

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Customer Store Loyalty and Membership Clubs

  • 章节

  • 发表日期：

    2025年

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  • Martin Block,
  • Frank Mulhern,
  • Larry DeGaris,
  • Don Schultz

摘要

In this chapter, we consider store loyalty from the perspective of retailer club membership and store loyalty as expressed as a net promoter score, which is an attitudinal metric.