This research investigates and categorizes online business models through the development and validation of an own online classification for online business models. Adapting Malone et al. (2006) traditional business model framework to the online economy, the study proposes a system categorizing models based on rights (ownership, usage, intermediation) and asset modification in online environments. The framework was tested against datasets comprising the most visited websites and popular mobile applications, demonstrating its robustness in categorizing online business models. The usage rate of online business models was examined in two datasets: websites and mobile applications. Findings highlight the intellectual property landlord as the most used, dominant online business model, taking over half of the business models in the analyzed two datasets. The own classification system effectively encompassed all identified models from literature review and practical use, showing its suitability for understanding and categorizing online business models.