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This study explores how people in India buy smart gadgets for their homes. These gadgets, part of the Internet of Things (IoT), offer benefits like convenience and safety. Understanding why people choose these products is essential for companies selling them. The research looks at factors like consumer awareness, opinions, and what influences their buying choices. We surveyed people in Coimbatore to learn about using IoT products like innovative security systems and fitness devices. Regression analysis also indicated that all the independent variables significantly correlated with the dependent variable, Consumer Behavior; IoT had the highest regression coefficient value (β = 0. 411, p <. 001). The findings of this research from the SEM analysis provide evidence of a positive association between IoT adoption, Industry 4.0 revolution (IR), Trust and Privacy Concerns (TPC), and Consumer Relationship Management (CRM) with consumer behavior.

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Smart Choices: How Computer Applications Shape Consumer Decisions on Household IoT Appliances

  • 会议论文

  • 发表日期：

    2025年

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  • R. Chitra,
  • M. Sathish,
  • Jone Stervin

摘要

This study explores how people in India buy smart gadgets for their homes. These gadgets, part of the Internet of Things (IoT), offer benefits like convenience and safety. Understanding why people choose these products is essential for companies selling them. The research looks at factors like consumer awareness, opinions, and what influences their buying choices. We surveyed people in Coimbatore to learn about using IoT products like innovative security systems and fitness devices. Regression analysis also indicated that all the independent variables significantly correlated with the dependent variable, Consumer Behavior; IoT had the highest regression coefficient value (β = 0. 411, p <. 001). The findings of this research from the SEM analysis provide evidence of a positive association between IoT adoption, Industry 4.0 revolution (IR), Trust and Privacy Concerns (TPC), and Consumer Relationship Management (CRM) with consumer behavior.