Monasteries and their gardens are among the most widely visited sites of religious heritage. Unlike traditional religious motivations, travelling to monasteries is nowadays closely connected with cultural tourism motives. In post-secular societies, these religious spaces become increasingly interesting for visitors regardless of their religion and belief. The main purpose of our study is to gain a deeply understanding of how monasteries sites engage with this development, focusing on their gardens. Therefore, our study investigates and explores broadly digital and analogue forms of representation of selected monasteries. Using Grounded Theory Methodology, the qualitative approach focuses on touristic material on- and offline published by the monasteries. These materials are set in relation with the performance of the religious or secular sponsorship of the monastery. Our paper argues that religiously administered monasteries are faced with different challenges and needs than those under secular sponsorship. These must be considered when developing the sacred landscapes in a secular world.