Conduct, valueValue-addValue-add for society and long-term perspectiveLong-term perspective, are currently distinguish responsible business from the others, and ESG compels the business world to be more transparent in the way they approach sustainability, being a vital factor in strengthening of their reputation. ESG criteria have a direct effect on the companies live, by helping them to evaluate their performance concerning environmentalEnvironmental, , social sustainabilitySocial sustainability,, and governance practicesGovernance practices, also allowing to identify and manage potential operational risks related to their activity. ESG is becoming a standard practice for many investors and asset managers who are looking for the alignment of financial objectives with sustainability targets. They believe that companies with strong ESG performance are better positioned to long-term success, making them also more competitive. What positive impacts can ESG bring to the business? Can ESG positively contribute to the innovationInnovation and the development of new market opportunitiesMarket opportunities? What about people managementPeople management? Can we expect the increase of people engagement and productivity, through the ESG implementation? Could the processes changes as result of ESG criteria, impact the business financials results? Can artificial intelligence support the ESG deployment?