With the rapid development of artificial intelligence and big data technology, the marketing model of enterprises is gradually transforming towards digitalization and intelligence. Traditional marketing methods can no longer meet the increasing demand for precision and personalization in the market. This article analyzes how artificial intelligence technology can significantly enhance the marketing effectiveness of women's clothing brands through five key indicators: building customer profiles, optimizing inventory management, enhancing advertising efficiency, improving customer service experience, and increasing sales conversion rates. The research results indicate that the application of artificial intelligence technology not only improves the accuracy and efficiency of marketing activities, but also optimizes customer experience and enhances the market competitiveness of enterprises. This article delves into the application achievements of artificial intelligence technology in digital marketing, especially in the specific practice of women's clothing marketing, demonstrating the enormous potential of artificial intelligence technology in digital marketing.