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A good number of studies in India suggest that shopping malls will spearhead the country’s organized retail boom. Furthermore, the Gen Z dominates the consumer section in modern India. The objective of this study is to assess the applicability of the shopping well-being model developed by (Hedhli et al. in J. Bus. Res. 66:856–863, 2013) to the Gen Z shoppers in India and also to determine the impact of shopping well-being on loyalty and word-of-mouth (WOM) among the customers in this sub-population. The study indicates that “functional” characteristics influence shopping well-being among Gen Z shoppers. The paper presents the findings and offers recommendations to the mall managers.

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Shopping Well-Being of Gen Z in Shopping Malls

  • 章节

  • 发表日期：

    2025年

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  • Debamitra Basu Roy,
  • R. Satish Kumar,
  • Torit Banerjee,
  • V. V. Subrahmanyam

摘要

A good number of studies in India suggest that shopping malls will spearhead the country’s organized retail boom. Furthermore, the Gen Z dominates the consumer section in modern India. The objective of this study is to assess the applicability of the shopping well-being model developed by (Hedhli et al. in J. Bus. Res. 66:856–863, 2013) to the Gen Z shoppers in India and also to determine the impact of shopping well-being on loyalty and word-of-mouth (WOM) among the customers in this sub-population. The study indicates that “functional” characteristics influence shopping well-being among Gen Z shoppers. The paper presents the findings and offers recommendations to the mall managers.