The incorporation of contemporary technology has become essential for the development and expansion of micro, small, and medium-sized businesses in today’s fast-paced, digitally-driven world. It has become increasingly important for businesses in the wake of the pandemic. MSMEs can increase efficiency, produce more, and streamline operations by implementing cutting-edge tools and digital solutions. By embracing technology, they can track sales and customer information, manage inventories, automate processes, and improve supply chain operations. Micro, Small, and Medium-Sized Enterprises (MSMEs) operating in the wet grinder industry are essential to India’s home market as they serve the demands of the nation’s households and the culinary industry. This study looks at the types of technologies being implemented, the factors influencing acceptance, and the implications of adoption on competitiveness and business performance in the wet grinder industry for sustainability. It also explores how these MSMEs are using modern technology.