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Establishing a social media presence and engaging with current trends within a specific domain is crucial for companies to emerge as thought leaders in their respective spaces. In this study, we have answered the question: Can small businesses with limited marketing resources use Generative Artificial. Intelligence (GAI) to quickly identify domain-specific trends, optimize content creation and personalize marketing strategies? To address this question, we developed a Large Language Model (LLM)-powered marketing agent to autonomously generate social media posts aligned with trending news and social media topics. Results show that this agent can significantly increase social media post frequency. This paper demonstrates the practical application of GAI in dynamic marketing environments and sets a precedent for similar innovations in various industries.

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Harnessing LLMs to Build an Autonomous Marketing Agent

  • 会议论文

  • 发表日期：

    2025年

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  • Nagraj Deshmukh,
  • Abithaa Shree Venkatesh,
  • Ann Mathew,
  • Monika Madugula,
  • Pratik Mahesh Merchant,
  • Matthew A. Lanham,
  • Sharan Shirodkar

摘要

Establishing a social media presence and engaging with current trends within a specific domain is crucial for companies to emerge as thought leaders in their respective spaces. In this study, we have answered the question: Can small businesses with limited marketing resources use Generative Artificial. Intelligence (GAI) to quickly identify domain-specific trends, optimize content creation and personalize marketing strategies? To address this question, we developed a Large Language Model (LLM)-powered marketing agent to autonomously generate social media posts aligned with trending news and social media topics. Results show that this agent can significantly increase social media post frequency. This paper demonstrates the practical application of GAI in dynamic marketing environments and sets a precedent for similar innovations in various industries.