Finance in quantum computing is an emerging area of research that explores how this new technology can transform the financial industry. The promise of this approach lies in its ability to solve problems where classical computers have been unable to offer efficient solutions due to the nature of financial problems, which are often intractable by classical algorithms. The current challenges are in various areas of application such as optimization when handling large amounts of information and its constraints, implementing alternatives to valuation models, proposing new approaches in areas of quantum machine learning, quantum prediction, among others. To overcome current challenges and take advantage of new emerging technologies, it is crucial to foster collaboration between the financial sector, academia and the technology industry, reviewing and addressing the potential of these technologies, such as quantum computing, in everyday areas such as the field of finance.