The study’s goal is to examine a number of factors, including how product displays affect decisions to buy, how fashion trends affect decisions to buy, how lifestyle affects decisions to buy, how product displays affect lifestyle, and how fashion trends affect lifestyle. through lifestyle, and how fashion trends impact judgments on what to buy. 100 respondents who shop at boutiques in North Sumatra made up the sample for this associative research study. Five hypotheses will be tested by data gathering methods that use a list of assertions, such as surveys, and data analysis methods that use Path Analysis. which was submitted for research The Partial Least is used here.