This research employs the Constructivist Paradigm, grounded in the principles of Rhetoric and Political Marketing. This study employs a qualitative research approach that is descriptive in nature, utilising the Aristotle Rhetoric analysis method. Qualitative research seeks to explore or formulate a proposition and articulate the construction of meaning behind reality. Researchers engage in developing concepts and gathering facts through observation and documentation. Data was sourced from documentation gathered from online news reports, official party and campaign team websites, social media accounts, and various other internet sources. The findings stem from researchers’ observations of public opinion, social media, and environmental conditions concerning the Prabowo-Gibran campaign. Additionally, concerning the application of AI in rhetoric throughout the presidential election campaign. This research focusses on political rhetoric during the 2024 Indonesian presidential election campaign, specifically from November 28, 2023, to February 10, 2024. Political campaigns using social media, especially TikTok, have become very popular among teenagers. TikTok has developed into an excellent platform for delivering political messages in a short and interesting way. An advertising video with the character “Gemoy” went viral on this application, and volunteers can use it as a campaign template. Various types of content, such as sound, songs, animations, videos, images, and applications, are artificial intelligence (AI)-based political campaign strategies, which have been implemented by the presidential election campaign team in Indonesia.