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With a focus on destination brand love, attachment, and brand equity, this study investigates the significant influence that memorable travel experiences have on forming emotional bonds with places. Brand love is mostly fueled by destination attachment, and brand identity is essential to fostering this emotional connection. To increase brand equity and tourist loyalty, the destinations should place a high priority on developing distinctive and captivating experiences, stressing sustainability, and utilizing social media. By distinctively incorporating the function of tourism experiences in destination branding and emphasizing their capacity to create enduring emotional bonds and strengthen brand equity, this study provides insightful information.

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How Memorable Tourism Experiences Impact Destination Brand Love and Equity: A Conceptual Framework

  • 章节

  • 发表日期：

    2026年

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  • Moh. Muhlis Anwar,
  • Mohamed Battour,
  • Ririn Tri Ratnasari,
  • Siti Sara Ibrahim,
  • Balkis Kasmon,
  • Nazatul Aqilah Binti Sutrisno,
  • Novi Sekar Sari

摘要

With a focus on destination brand love, attachment, and brand equity, this study investigates the significant influence that memorable travel experiences have on forming emotional bonds with places. Brand love is mostly fueled by destination attachment, and brand identity is essential to fostering this emotional connection. To increase brand equity and tourist loyalty, the destinations should place a high priority on developing distinctive and captivating experiences, stressing sustainability, and utilizing social media. By distinctively incorporating the function of tourism experiences in destination branding and emphasizing their capacity to create enduring emotional bonds and strengthen brand equity, this study provides insightful information.