The food service industry has continued to grow with an upward trend. This implies the sector’s growth potential in the coming years. The restaurant industry has become even more competitive due to increasing customer choices. This study was conducted to investigate the influence of customer satisfaction, variety-seeking tendency, and restaurant reputation on customer revisit intention in the context of Ramen Seirock Ya Restaurant in Indonesia as a unit of analysis. This study employs a survey approach by distributing questionnaires with the number of samples used being 230 consumers. The analytical tool used in this research is Structural Equation Modelling (SEM), Hypotheses are tested using the SmartPLS 4.0.0 program. The result of this study indicates that the factors influencing customer satisfaction—service quality, food quality, atmosphere, and other customers—positively affect customer satisfaction. Additionally, customer satisfaction and the restaurant’s reputation positively influence revisit intention, whereas a variety-seeking tendency negatively impacts the revisit intention of customers.