The flourishing of the professional guitarist as a social position is one of the most significant developments in Tuareg popular culture since the resolution of the 1990s Tuareg rebellions in Mali and Niger. First rising to prominence as a furtive vehicle for promulgating pro-rebellion messages, Tuareg guitar music in the twenty-first century enjoys public and state-sanctioned performances in the Sahel and Sahara as well as global circulation through the world music industry. This chapter considers how the circulation of money in performances promises new material possibilities and identities for young Tuaregs while engendering controversies about notions of honorable behavior (asshak). Drawing on fieldwork primarily conducted in Niger between 2012 and 2017, the chapter shows how historic attitudes about professional music-making in Tuareg and Nigérien popular culture inform the ways in which contemporary musicians and listeners come to terms with the meaning and role of the guitarist as a social position. These reckonings are largely centered on the relationship of social values like asshak to class and the practices of musicians and audiences, including praise singing, exuberant performance capers, dancing, and the spraying of cash.