Scholarlink

With its remarkable potential to take on traditional ‘humanHumans’ tasks in organizationsOrganizations, AIArtificial intelligence (AI) has depersonalized critical situations in our professional lives. However, this also raises an intriguing question: Can AIArtificial intelligence (AI) contribute to one of the most critical processes for a firm’s long-term survival and competitive advantage: innovationInnovation? AIArtificial intelligence (AI) should be “less artificial” and more humanHumans, conceptualizing the role of these new technologies in social relations. This shift is not just a possibility but an urgent need. The present chapter argues for the importance of organizationsOrganizations in this AIArtificial intelligence (AI) eraArtificial intelligence era restoring their “humanHumans dimension” to humansHumans with a sense of urgency, freeing them from routines, and amplifying creativity and socialization. ItInformation technology (IT) asserts that even if technologies replaced employees’ routinized tasks, they would not diminish the importance of communication and languageLanguage but amplify them, which is crucial for knowledge sharingKnowledge sharing and innovationInnovation. This chapter also underlines the potential of AIArtificial intelligence (AI) to enhance humanHumans creativity and socialization, thereby contributing to a more optimistic view of the future of work.

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Language and Culture: Imperative Strategic Assets for Organizations in the AI Era

  • 章节

  • 发表日期：

    2025年

查看全文
  • Laura Zapata-Cantú,
  • Emilio Arnau Pineda

摘要

With its remarkable potential to take on traditional ‘humanHumans’ tasks in organizationsOrganizations, AIArtificial intelligence (AI) has depersonalized critical situations in our professional lives. However, this also raises an intriguing question: Can AIArtificial intelligence (AI) contribute to one of the most critical processes for a firm’s long-term survival and competitive advantage: innovationInnovation? AIArtificial intelligence (AI) should be “less artificial” and more humanHumans, conceptualizing the role of these new technologies in social relations. This shift is not just a possibility but an urgent need. The present chapter argues for the importance of organizationsOrganizations in this AIArtificial intelligence (AI) eraArtificial intelligence era restoring their “humanHumans dimension” to humansHumans with a sense of urgency, freeing them from routines, and amplifying creativity and socialization. ItInformation technology (IT) asserts that even if technologies replaced employees’ routinized tasks, they would not diminish the importance of communication and languageLanguage but amplify them, which is crucial for knowledge sharingKnowledge sharing and innovationInnovation. This chapter also underlines the potential of AIArtificial intelligence (AI) to enhance humanHumans creativity and socialization, thereby contributing to a more optimistic view of the future of work.