The study aimed to examine the impact of using artificial intelligence (AI) technologies in content creation on the effectiveness of digital advertising from the communicator's perspective. Utilizing a descriptive-analytical approach, the study focused on the AI applications used in the advertising content industry, exploring both the benefits and challenges as viewed by designers. It also involved statistical analysis of data from previous studies. The sample consisted of 200 young professional designers of varying ages and genders, with 111 responses collected through an electronic questionnaire that centered on the study’s three hypotheses. The findings revealed that AI technologies significantly improve the ability to identify target audiences. Over two-thirds of respondents (71.2%) believed that AI enhances audience targeting and boosts advertising effectiveness. Conversely, 28.8% of respondents expressed mixed views—18% felt AI technologies had little effect, while 10.8% believed they diminished advertising impact, making it less effective. However, AI technologies were largely seen as helpful for advertisers in creating more engaging and relevant content tailored to the target audience, allowing for more personalized and targeted ads by analyzing user interactions with previous advertisements. Based on these results, the study recommended that advertisers continue investing in AI technologies due to their numerous benefits in helping achieve marketing objectives. Additionally, advertisers should ensure they thoroughly understand how AI technologies function to maximize their effectiveness. The study also suggested that advertisers experiment with various AI tools to identify the most effective technologies for their campaigns.