A Strategic Business Model Improvement Using Business Model Canvas, SWOT Analysis, IE Matrix, and Balanced Scorecard: A Case Study of iForte Solusi Infotek
摘要
The highly competitive situation caused by the entry of new players into the industry, forces Fiber Leased Provider service providers in Indonesia to constantly evaluate and develop their business models to remain competitive and achieve sustainable growth. This effort is also carried out by PT iForte Solusi Infotek (ISI), as one of the IT companies that provides fiber leased in Indonesia. This research is intended to analyze the company's business model using the Business Model Canvas (BMC). Before changing the business model through the BMC concept, a SWOT analysis, and an External-Internal Matrix analysis were carried out. Finally, this research will use the concept of Balance Scorecard (BSC) to identify the company's action plan. This research uses a qualitative method, with a case study approach. Data were collected through in-depth interviews with key informants at ISI, as well as analysis and observation of documents. The results of the study show that ISI is still in the growth and development stage, where the company must focus on service diversification and geographical expansion. The company's action plan involves expanding the market into eastern Indonesia and taking in the underserved markets of competitors. In addition, improved operational efficiency and reduced costs are needed to deal with competitive price pressures.