In this chapter, we aimed to analyze the attitudes of coffee consumers towards the ecological usage of coffee grounds, including sorting coffee grounds and willingness to pay a surcharge for composting coffee grounds in cafes. The study examined how these attitudes differed based on respondents’ sociodemographic characteristics. We summarized previously published research on a more general level and analyzed data from a questionnaire survey with 3,504 coffee consumers in the Czech Republic. The focus is on 11 statistically significant results: greater interest in ecology among women and coffee consumers with higher education; willingness to pay extra by young consumers for coffee, after the preparation of which the coffee grounds were sorted; and mainly the sorting of coffee grounds at home, dependent on gender, age, family situation, residence, and level of education. We also approximate the significant differences in consumers’ proclaimed patterns of market behavior for coffee and of ecological behavior depending on the division into urban or rural consumers, including possible implications.