Exploring the Impact of Perceived Entrepreneurial Mindset and AI Adoption on Customer Experiences: A Study of Just Ask Chatbot Users
摘要
This chapter examines the intersection of entrepreneurial mindset, AI adoption, and customer experience within the healthcare sector, focusing on the Just Ask Chatbot. Through a mixed-methods study involving 58 users, data were collected via purposive and snowball sampling, with structured interviews for qualitative insights. Quantitative analysis using Structural Equation Modeling (SEM) was conducted through Smart PLS SEM 4 software, while NVivo 13 was used for qualitative content analysis. Findings reveal a positive correlation between entrepreneurial mindset and customer experience, suggesting that proactive entrepreneurial attitudes play a critical role in enhancing customer interactions. Additionally, an entrepreneurial mindset positively influenced AI innovation adoption, emphasizing that entrepreneurs are inclined to integrate AI technologies within startup environments. Notably, ethical considerations emerged among users, reflecting the importance of addressing privacy and security challenges in AI adoption. The results underscore AI’s capacity to elevate customer satisfaction, offering actionable insights for startup founders and industry leaders in promoting innovation-driven, ethically aware environments that leverage AI to achieve sustainable growth and competitive advantage.