The article disentangles the topic of iteration length of the software development and delivery process; a study is presented in the field of software quality that examines the relationship between iteration length and software quality. The study includes ten teams delivering software in the fintech sector. The text of the article holds a conversation on the potential reasons for the improvement and, with a critical voice, points to further aspects, like software maturity, to be examined. At the same time, a clear message for not shortening too extensively the time to develop and deliver is posed, as this is triggering the situation with the constantly evolving complexity of the software products that are delivered.