This chapter explores the crisis in our traditional shopping streets driven by the rapid move to shopping online. The chapter examines the nature of traditional shopping streets; why physical and local shopping is important; conceptualises the distinguishing characteristics of traditional forms of retail and online shopping alongside the factors that determine shopping choices; and explores different approaches to shaping the future of traditional shopping streets. Ultimately it asks, what are the key place-based intervention factors that can help to guarantee a future for traditional shopping streets?